— PROJECT NAME

For Every Body

— ROLE

Copywriting

Marketing Strategy

— DATE

12/2024

When America’s largest municipal healthcare system sought to revitalize its fundraising efforts ahead of the 2024 holiday season, my team overhauled their strategy, shifting away from years-old donor lists and,

instead, launching the iconic nonprofit’s first ever digital ad campaign.

Our concept, “For Every Body,” used an intentional

misspelling and diverse representation to emphasize how individual donations contribute to the greater good and allow NYC H+H to provide comprehensive,

accessible healthcare services to New Yorkers of all backgrounds.

The successful campaign spanned Meta, Google, and Reddit, with each platform linking to a landing page where donations could be made.